Privacy Policy

Effective: July 1st, 2017

 

We at Limbik Inc. (“Company,” “we,” “us,” or “our”) take (“you,” “your”) privacy very seriously and know you care about how your personal information is used and shared. Read through the following to learn more about our Privacy Policy.

 

What We Do

Limbik helps brands, publishers, and agencies understand how people are engaging with their videos content, who they are, the degree to which they’re paying attention, and what they did as a result.

 

Scope of this Privacy Policy

This Privacy Policy covers all the information we collect or receive across the Internet and mobile space through our Limbik Measure product, as well as information we collect or receive from Visitors to our Site: www.limbik.com (“Site”) and from Registered Users of our products. We may change this policy from time to time, so please consult the Privacy Policy regularly for updates.

 

Terminology

We use terminology in this Privacy Policy that are particular to the online video and advertising industries. They are as follows:

 

Cookies

 

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. They typically are used to store user preferences or IDs. Some cookies are set by the site you are visiting, and others are set by that site’s service partners. Cookies allow the site and services to recognize your browser. And the site or service that places a cookie has permission to read the contents of that cookie each time it communicates with your browser. If you visit a site with Limbik cookies with your browser set to accept cookies, Limbik assumes that you have consented to our setting and reading cookies from your browser. 

 

Measurement Script

Limbik’s Measurement Script is a tiny line of code our Partners place on their web pages. When a user views a site, or uses an app, with our Measurement Script, our servers are notified, and we are able to collect information from the browser or mobile device.

Log Data
Log Data includes (1) information sent to us by browsers that encounter our Measurement Script, (2) information sent to us through by browsers which have our browser extension installed.

 

Personally Identifiable Information (“PII”)

Personally Identifiable Information (PII) is information about you that can be used to contact you or identify you as an individual. PII may include: your name, user name, phone number, email address, and physical address.

 

Non-Personally Identifiable Information (“Non-PII”)

Non-PII refers to information about individuals that, in some cases, might serve to identify a device or browser but does not identify any individual person. For example, we consider the following to be Non-PII: your ZIP code, approximate location (e.g., region, city, ZIP), your browser type, cookie IDs, device identifiers, IP address, websites you may have visited, and advertisements viewed or clicked. We also consider aggregated, de-identified, and/or anonymized data to be Non-PII. Not all jurisdictions have the same definition for PII and Non-PII. Some jurisdictions consider IP addresses to be PII. When Limbik stores an IP address, we store it in truncated or encrypted form.

 

Limbik Publishers (“Publishers”)

These are the site operators and mobile application developers that allow us to collect video engagement information via our Measurement Script pertaining to the visitors to their sites (and users of their apps).

Limbik Services (“Services”)
This refers broadly to the entire set of services that we provide including the collection of video engagement information, the analysis of that information, and the provision of that information to or for our Limbik Partners.

Information Collection and Use

 

Information Collected from the Limbik Site

When you visit Limbik.com, whether as a Visitor or a Registered User, our servers record and collect Log Data automatically sent by your browser. We use the Log Data to monitor, analyze, administer, and improve the Limbik Site and our Services. We require our Limbik Publishers to provide some PII as part of signing up to use our Limbik Measure product, such as full name, and contact email. We use this PII mainly to provide the Services, to administer accounts, and to address questions and issues you might have.

 

If you contact us by email, we may keep a record of your contact information and correspondence. If you provide contact information to us, we may use that information to contact you with Limbik newsletters, marketing, or promotional materials. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications.

 

Information Collected through our Services

When you visit a site or app operated by a Limbik Publisher, the Publisher permits us to collect Log Data (defined above). If you have our browser extension installed, you agree to allow us to collect your Log Data (defined above) across the internet.

 

We associate that information about your site visits with a unique random identifier (your cookie ID), not with your name, email, address, or phone number. We use this information to help improve the accuracy of our Limbik Measure product (discussed above) and to determine how you’re engaging with a Publishers’ videos.  

 

Information Sharing and Disclosure

 

Personally Identifiable Information

Limbik maintains PII compliance and will not share or disclose your PII to any third party, except as requested by you or as discussed below in the section on information shared with our service providers.

 

Non-Personally Identifiable Information

We may share with third parties Non-PII, including certain Log Data, as part of providing and improving our Limbik Measure product. For example, we may disclose such data to companies involved in publishing or video production.

 

Information Shared with Our Service Providers

We may use third parties and Limbik affiliate companies to help us administer and improve our Measure and Advertise products. For example, these companies may assist with hosting, data processing, database management, and administrative tasks. These third parties and affiliates may have access to your PII (if you submitted such data to Limbik) and Log Data, but only to perform these tasks on our behalf, and they are obligated not to disclose or use it for any other purpose.


We also receive Demographics and Interest Reporting data about the Limbik Site from one of our service providers, Google Analytics. If you like, you can opt out of Google Analytics through Google’s Ad Settings.

 

Information Disclosed for Our Protection and the Protection of Others

It is our policy to protect you from having your privacy violated through abuse of the legal system. But we reserve the right to disclose information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary: (i) to comply with any applicable laws, regulations, and valid subpoenas, warrants, and court orders; (ii) to protect the rights, property, and safety of ourselves, third parties, or the public in general; and (iii) to prevent or stop activity we consider to be illegal or unethical.

 

Information Disclosed in a Change of Ownership

Limbik may sell, transfer, or otherwise share some or all of its assets, including your PII and Log Data, in connection with a merger, acquisition, reorganization, or sale of assets or in the event of bankruptcy. We may also make certain PII or Log Data available to a potential investor or purchaser (and their advisers) in advance of any such transaction completion.

 

Data Combination

We do not link Log Data to your name, address, email, or phone number, or otherwise attempt to discover your identity. We employ appropriate organizational and technical security safeguards to keep your Log Data secure and to prevent it from being related to your PII.

 

Cross-Platform Associations

We provide a cross-platform reporting service to Publishers that operate both websites and mobile apps. To accomplish this, we rely on hashed (i.e., scrambled) identifiers derived from user logins to associate your usage across mobile and desktop platforms. This allows our Limbik Measure product to provide meaningful reports across platforms for a single Partner. We also sometimes rely on Log Data to make cross-platform associations.

 

 

Accessing, Changing, or Deleting Your Information

You have a right to access your PII controlled by Limbik by emailing us at the relevant email address identified in the “Contact Us” Section of this Privacy Policy. We reserve the right (subject to applicable law) to decline requests that are disproportionate or may jeopardize the privacy of others. If you are a Registered User, you may review, update, correct, or delete the PII in your registration profile by logging into your account. Log Data cannot be amended or deleted by you. If you want to delete your account, please contact us. We may retain an archived copy of your records as required by law or for so long as is necessary in light of the purposes for which such records were collected or legitimately further processed.

 

Data Security

We employ administrative, physical, and technical measures designed to protect your information from unauthorized access. These measures may include encryption of information you provide and employment of information storage security technologies to block access from outside our network. Please be aware that no method of transmitting information over the Internet or storing information is completely secure. Additionally, in some instances our Publishers or others may provide information to us in unencrypted form.

 

International Transfers

Your Log Data and PII may be transferred to, and maintained on, computers located outside of your state, province, country (etc.), where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to Limbik, please be advised that we transfer PII to the United States and process it there. Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer.

 

Our Policy Toward Children

Limbik does not knowingly collect PII from children under 13. If a parent or guardian becomes aware that his or her child has provided us with PII without their consent, he or she should contact us. If we become aware that a child under 13 has provided us with PII, we will delete such information from our files.

 

Health Information

Limbik does not knowingly collect or utilize any sensitive health-related information, such as, for example, information related to past or present medical conditions or prescriptions.

 

Other Websites and Apps

We expect our Limbik Publishers to ensure that their sites and apps containing the Limbik Measurement Script post adequate privacy policies and otherwise protect the privacy rights of their visitors. However, the fact that we link to a particular site or app or receive data from a site or app, does not mean that we endorse that site or app, nor its privacy practices. These other websites have their own terms of use and privacy policies, and we would encourage you to read those terms and policies when you visit those websites.

 

Limbik Data Control

The Limbik.com Site and Services are made available and provided to persons residing within and outside of the United States by Limbik Inc, located at 444 Madison Ave, New York, NY 10022. Information or data relating to persons within and outside of the United States provided to or gathered by the Limbik.com Site or Services are controlled by Limbik Inc.

 

Changes to the Privacy Policy

Any information that we collect is subject to the privacy policy in effect at the time that information is collected. However, we may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them clearly on our website or by sending you an email or other notification, and we’ll indicate when such changes will become effective.

 

Contact Us

If you have any questions about this Privacy Policy, please let us know. You can contact us at:

 

Limbik Inc.

444 Madison Avenue

New York, NY

10022

Email: admin@limbik.com

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