Effective: July 1st, 2017
What We Do
Limbik helps brands, publishers, and agencies understand how people are engaging with their videos content, who they are, the degree to which they’re paying attention, and what they did as a result.
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. They typically are used to store user preferences or IDs. Some cookies are set by the site you are visiting, and others are set by that site’s service partners. Cookies allow the site and services to recognize your browser. And the site or service that places a cookie has permission to read the contents of that cookie each time it communicates with your browser. If you visit a site with Limbik cookies with your browser set to accept cookies, Limbik assumes that you have consented to our setting and reading cookies from your browser.
Limbik’s Measurement Script is a tiny line of code our Partners place on their web pages. When a user views a site, or uses an app, with our Measurement Script, our servers are notified, and we are able to collect information from the browser or mobile device.
Log Data includes (1) information sent to us by browsers that encounter our Measurement Script, (2) information sent to us through by browsers which have our browser extension installed.
Personally Identifiable Information (“PII”)
Personally Identifiable Information (PII) is information about you that can be used to contact you or identify you as an individual. PII may include: your name, user name, phone number, email address, and physical address.
Non-Personally Identifiable Information (“Non-PII”)
Non-PII refers to information about individuals that, in some cases, might serve to identify a device or browser but does not identify any individual person. For example, we consider the following to be Non-PII: your ZIP code, approximate location (e.g., region, city, ZIP), your browser type, cookie IDs, device identifiers, IP address, websites you may have visited, and advertisements viewed or clicked. We also consider aggregated, de-identified, and/or anonymized data to be Non-PII. Not all jurisdictions have the same definition for PII and Non-PII. Some jurisdictions consider IP addresses to be PII. When Limbik stores an IP address, we store it in truncated or encrypted form.
Limbik Publishers (“Publishers”)
These are the site operators and mobile application developers that allow us to collect video engagement information via our Measurement Script pertaining to the visitors to their sites (and users of their apps).
Information Collection and Use
Information Collected from the Limbik Site
When you visit Limbik.com, whether as a Visitor or a Registered User, our servers record and collect Log Data automatically sent by your browser. We use the Log Data to monitor, analyze, administer, and improve the Limbik Site and our Services. We require our Limbik Publishers to provide some PII as part of signing up to use our Limbik Measure product, such as full name, and contact email. We use this PII mainly to provide the Services, to administer accounts, and to address questions and issues you might have.
If you contact us by email, we may keep a record of your contact information and correspondence. If you provide contact information to us, we may use that information to contact you with Limbik newsletters, marketing, or promotional materials. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications.
Information Collected through our Services
When you visit a site or app operated by a Limbik Publisher, the Publisher permits us to collect Log Data (defined above). If you have our browser extension installed, you agree to allow us to collect your Log Data (defined above) across the internet.
We associate that information about your site visits with a unique random identifier (your cookie ID), not with your name, email, address, or phone number. We use this information to help improve the accuracy of our Limbik Measure product (discussed above) and to determine how you’re engaging with a Publishers’ videos.
Information Sharing and Disclosure
Personally Identifiable Information
Limbik maintains PII compliance and will not share or disclose your PII to any third party, except as requested by you or as discussed below in the section on information shared with our service providers.
Non-Personally Identifiable Information
We may share with third parties Non-PII, including certain Log Data, as part of providing and improving our Limbik Measure product. For example, we may disclose such data to companies involved in publishing or video production.
Information Shared with Our Service Providers
We may use third parties and Limbik affiliate companies to help us administer and improve our Measure and Advertise products. For example, these companies may assist with hosting, data processing, database management, and administrative tasks. These third parties and affiliates may have access to your PII (if you submitted such data to Limbik) and Log Data, but only to perform these tasks on our behalf, and they are obligated not to disclose or use it for any other purpose.
We also receive Demographics and Interest Reporting data about the Limbik Site from one of our service providers, Google Analytics. If you like, you can opt out of Google Analytics through Google’s Ad Settings.
Information Disclosed for Our Protection and the Protection of Others
It is our policy to protect you from having your privacy violated through abuse of the legal system. But we reserve the right to disclose information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary: (i) to comply with any applicable laws, regulations, and valid subpoenas, warrants, and court orders; (ii) to protect the rights, property, and safety of ourselves, third parties, or the public in general; and (iii) to prevent or stop activity we consider to be illegal or unethical.
Information Disclosed in a Change of Ownership
Limbik may sell, transfer, or otherwise share some or all of its assets, including your PII and Log Data, in connection with a merger, acquisition, reorganization, or sale of assets or in the event of bankruptcy. We may also make certain PII or Log Data available to a potential investor or purchaser (and their advisers) in advance of any such transaction completion.
We do not link Log Data to your name, address, email, or phone number, or otherwise attempt to discover your identity. We employ appropriate organizational and technical security safeguards to keep your Log Data secure and to prevent it from being related to your PII.
We provide a cross-platform reporting service to Publishers that operate both websites and mobile apps. To accomplish this, we rely on hashed (i.e., scrambled) identifiers derived from user logins to associate your usage across mobile and desktop platforms. This allows our Limbik Measure product to provide meaningful reports across platforms for a single Partner. We also sometimes rely on Log Data to make cross-platform associations.
Accessing, Changing, or Deleting Your Information
We employ administrative, physical, and technical measures designed to protect your information from unauthorized access. These measures may include encryption of information you provide and employment of information storage security technologies to block access from outside our network. Please be aware that no method of transmitting information over the Internet or storing information is completely secure. Additionally, in some instances our Publishers or others may provide information to us in unencrypted form.
Our Policy Toward Children
Limbik does not knowingly collect PII from children under 13. If a parent or guardian becomes aware that his or her child has provided us with PII without their consent, he or she should contact us. If we become aware that a child under 13 has provided us with PII, we will delete such information from our files.
Limbik does not knowingly collect or utilize any sensitive health-related information, such as, for example, information related to past or present medical conditions or prescriptions.
Other Websites and Apps
Limbik Data Control
The Limbik.com Site and Services are made available and provided to persons residing within and outside of the United States by Limbik Inc, located at 444 Madison Ave, New York, NY 10022. Information or data relating to persons within and outside of the United States provided to or gathered by the Limbik.com Site or Services are controlled by Limbik Inc.
444 Madison Avenue
New York, NY