Cognitive AI powered communications consulting.
We partnered with Burson, the global leader in communications purpose-built to create value for clients through reputation, to introduce cognitive AI powered communications consulting. We bring our collective expertise, state-of-the-art cognitive AI, and cut-through creativity to counsel clients and deliver transformative ideas that shape culture, spark change, and deliver impact.
Global Chair, Healthcare, Burson
Decipher Health by Burson integrates Limbik’s cognitive AI models on a broad spectrum of disease areas, including general health, oncology, neurology, diabetes, respiratory, and sexual health. It integrates predictive believability and virality indicators. The result is a robust framework for forecasting the potential impact of different types of content across healthcare-focused audience segments that is based on observable, repeatable data.
Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
“What resonates with a physician is different than what will be impactful with a patient or an analyst. With Decipher we can predict what works well with each audience and develop content that will be compelling across all stakeholder groups to facilitate high-impact communications.”
Global Chair, Healthcare, Burson
