Advocacy Organization Utilizes Cognitive AI to Expand Awareness of Key Election Issues

Challenge

Leading up to the 2024 U.S. presidential election, an advocacy organization sought to increase public awareness around critical issues, including the implications of the Independent State Legislature Theory and other significant Supreme Court decisions. The organization aimed to reach more conservative audiences who often receive different perspectives on these topics through conservative-leaning media and social media channels. To achieve this, the organization needed targeted messaging strategies that could effectively bridge ideological divides and encourage consideration of alternative viewpoints.

Solution

The organization utilized Limbik’s cognitive AI to craft and refine messaging aimed at more conservative audiences. Through the platform’s insights into Believability, Virality, and Potential for Impact (PFI), the organization could tailor messages to resonate with this demographic and increase engagement. By focusing on the most impactful narratives, cognitive AI enabled the team to develop campaigns designed to reach audiences who typically encounter different perspectives in their media ecosystems.

Results

The organization launched targeted campaigns that promoted understanding of these pivotal issues, helping broaden awareness among audiences that might otherwise be insulated from these viewpoints. This case highlights how cognitive AI empowers advocacy groups to deliver strategic, credible, and resonant messaging that fosters informed public discourse on critical topics.