Burson and Limbik Launch Decipher Index to Predict Emerging Global Themes

Challenge

Burson Group, the global leader in communications purpose-built to create value for our clients through reputation, sought to help clients anticipate and navigate material risks tied to shifting global themes. With issues such as the 2024 elections, immigration, cultural dynamics, and economic shifts expected to influence public discourse and business decisions, BCW required a predictive tool to provide clients with real-time insights into the evolving information landscape.

Solution

In collaboration with Limbik, Burson introduced the Decipher Index, a cutting-edge platform powered by cognitive AI to predict the potential impact of more than 20 key themes anticipated to drive global interest over the next 12 months. The platform continuously ingests and analyzes data, updating forecasts weekly at DecipherIndex.com. By evaluating themes like cultural issues, “woke capitalism,” and economic trends, Burson and Limbik provide clients with data-backed insights to navigate reputational risks, prepare for emerging challenges, and make informed strategic decisions.

Results

With Decipher Index, Burson offers clients the foresight to proactively address emerging themes and risks, reinforcing brand resilience in a rapidly changing information environment. This case exemplifies how Burson and Limbik’s partnership empowers clients to stay ahead of global issues, using cognitive AI to safeguard reputation, proactively understand risk, and identify potential impactful issues among global stakeholders.

Quote

“With the Decipher Index we can predict—on an ongoing basis and with the confidence provided by data—the shifting themes that will emerge globally and use that information to help our clients better prepare for and navigate material risks to reputation, license to operate or company value.”

-Corey duBrowa, CEO, Burson