Burson and Limbik Transform Healthcare Communication with Decipher Health
Challenge
Burson Group, the global leader in communications purpose-built to create value for our clients through reputation, sought to enhance communication strategies across six healthcare therapeutic areas. With influences such as economic shifts, drug pricing, and reproductive rights shaping the healthcare landscape, Burson needed a solution to optimize content Believability and Virality, allowing healthcare clients to engage effectively across patient, advocate, provider, and decision-maker communities.
Solution
In collaboration with Limbik, Burson launched Decipher Health, an AI-powered tool integrated into the WPP Open platform. Decipher Health utilizes Limbik’s cognitive AI models trained on a range of therapeutic areas, including oncology, neurology, diabetes, and respiratory health, to analyze message impact. By offering real-time Believability and Virality simulations, Decipher Health enables Burson’s clients to forecast the effectiveness of their content based on observable data. The platform also tracks key macro themes affecting healthcare—such as DEI, sustainability, and armed conflict—helping clients adapt messaging to reflect broader industry trends.
Results
Decipher Health has empowered Burson’s clients to deliver high-impact, resonant messaging tailored to diverse healthcare audiences. By simulating content engagement, the platform has helped healthcare brands strengthen their communication strategies, leveraging Limbik’s cognitive AI to elevate stakeholder engagement across the healthcare sector.
Quote
“Decipher Health is what sets Burson apart from Edelman and the other big agencies.”
-Global Head Corporate Affairs, General Medicine, Global Pharmaceutical and Healthcare Company
