Burson Enhances Campaign Performance with Cognitive AI in The Fount Suite

Challenge

To help clients maximize the of their communications, Burson sought a way to optimize campaign performance across its lifecycle. Traditional performance measurement tools lacked the predictive insights needed to adjust messaging in real time. Burson required a solution that could simulate audience response and continuously refine campaign effectiveness based on changing audience perceptions.

Solution

Burson integrated cognitive AI into The Fount Suite, a platform designed to provide an aggregated view of campaign performance. The enhanced suite leverages real-time Believability and Virality simulations, powered by cognitive AI, to measure and optimize campaign performance dynamically. By simulating how messages resonate and spread, The Fount Suite enables Burson clients to make data-driven adjustments and enhance their campaigns’ potential impact throughout their lifecycle.

Results

With The Fount Suite, Burson clients gain unprecedented insights into campaign performance, allowing for proactive messaging adjustments based on real-time feedback. Cognitive AI helps clients maintain high resonance, ensuring messaging is both believable and engaging. This case demonstrates how Burson’s integration of cognitive AI in The Fount Suite empowers clients to achieve optimized, data-informed campaign outcomes.