International Sports Event Organizer Mitigates Reputational Risk with Cognitive AI

Challenge

A global sporting event faced intense scrutiny and narrative manipulation across digital platforms, particularly related to the host country's human rights record and alleged corruption in event planning. Reputational attacks on sponsors, widespread conspiracy theories, and orchestrated calls for boycotts required the event organizer to monitor and address misinformation swiftly.

Solution

The event organizer used Limbik’s cognitive AI to analyze Believability, Virality, and Potential for Impact (PFI) scores of various narratives targeting the event, host country, and sponsors. Weekly PFI reports and real-time alerts on emerging topics enabled the organizer to identify and address narratives with high engagement and potential reputational risk. This approach included real-time Believability and Virality simulations for various narratives related to public health, human rights, and financial misconduct, that could impact the event’s sponsors and overall perception.

Results

With cognitive AI, the organizer responded proactively to emerging narratives, adjusting messaging and providing accurate information on sensitive topics. Targeted messaging emphasized the event's values and countered disinformation, helping to maintain audience engagement and protect sponsor relations. This case demonstrates how cognitive AI can help event organizers manage the complex information risks surrounding high-profile events.